This video may be responsible for all the homemade typography music videos, but they say imitation is the highest form of flattery. I really like his music video and think it is one of the bet simplest ideas, and a good example of how typography can be used expressively to add nuance and paint an accurate picture of a mood or scene. It's good to see really great entrepreneurial use of typography, especially in a hip hop video that could so easily have just been full of cars and hoes.
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