Design for Life

BBC 2 new apprentice style design program failed to impress critics. The problem of fitting the rigid apprentice reality formula to Philippe Starks no-nonsense, necessary design only philosophy is jarring. The pairing of this larger than life French designer with 12 young British designers also sits uncomfortably but then that may have been the idea, watching the contestants endure endless cheek kissing is quite funny. The real savor is Stark himself, his passion and exuberance for design coupled with his French accent and ridiculous metaphors and explanations of his ethos are charming and really engage the audience.