Monday, 5 October 2009

Half Baked

This book is a food report designed by a Croatian Ad agency which require the book to be baked for 20 minute before it can be read. Entitled 'Well Done' the pages appear blank but are printed with a thermo-reactive ink that when wrapped in foil and baked at 100 degrees will reveal text and images. If you set the temperature too high, as with any meal the book will burn. This is a brilliant example of how lateral thinking can be applied to what at first seems a mundane book.

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