I was on the D and AD website looking at some of the winning entries sent in from last year and this poster caught my eye. I liked its simple and clear message and its use of colour, but what really grabbed my attention was the copy. I always find that the best copy plays on everyday language that we encounter. My subverting the usual "All children must be accompanied by Adults" phrase that we usually see in amusement parks etc and switching it to "All Adults must be accompanied by inner child", its appealing to the playful side and changes your view on enetering the museum from serious to enjoyable.
Designer Paul Pateman